Commonly Asked Questions

1. Where is your home office located?
Denver, Colorado

2. How many financial advisors do you have around the country?
970

3. Do you have an annual conference?
Yes, we have several:

• Annual Advisors Conference: During this yearly event, we offer workshops on a range of topics, such as software training, sales ideas, product information and best practices. You’ll learn innovative and useful ways to take your business to the next level, while networking with your peers and the Multi-Financial home office staff.

• Product Conferences: Specific to particular products, these gatherings often focus on advisory, third-party and specialty investment opportunities. They include strategies on sales, how to market effectively, and making the switch from fee-based to advisory. These events provide invaluable opportunities to network with your peers.

• Awards Conference: At this annual conference, we recognize the important achievements of our representatives and colleagues.

More details on our conferences can be found here.

4.  Tell me about the products you offer. Will I be able to offer my clients the ones that are best for their needs?
Multi-Financial offers a broad range of approved products from many top companies, and we’re constantly reviewing new products to ensure we’re offering the broadest product shelf. Most important, we’re independent and so we have no propriety product agenda. You can find a list of some of our strategic partners here.

5.  What can you tell me about your fee-based asset management programs?
We have an open architecture platform, offering advisor-directed accounts that vary based on whether the advisor or client picks up the ticket charges. In addition, SmartSelect^SM, our managed mutual fund turnkey wrap program, allows you to outsource the management of assets. Find out more about our fee-based asset management program here.

6.  Can I do insurance business directly, or do I need to go through Multi-Financial?
You have the freedom to choose how you run your insurance business: either as an approved outside business activity or through one of our partnerships with an independent marketing organization (IMO).

7.  What can you tell me about your advisor workstation?
Our fully integrated technology hub is called SmartWorks^SM, and with it, you have complete access to all its integrated features along with client data and account information, market intelligence, customized reporting, a paperless office and more. SmartWorks helps you operate much more efficiently, leaving you more time to build your service relationship with your clients. Learn more about the expansive capabilities of SmartWorks here.

8.  What firm do you clear through?
We clear through Pershing LLC. As one of their largest relationships, we’re able to offer competitive rates and provide you access to their NetX360™ platform. In addition to SIPC protection, Pershing provides coverage in excess of SIPC limits through Lloyd’s of London.

9.  Do you require advisors to use a specific CRM tool?
No, you may use whichever CRM software you prefer. Also, we’re developing a program to allow you to import information from your CRM into the electronic books and records and online account opening system in SmartWorks. We’re also able to provide client account data feeds directly to your CRM via Albridge^® WebServices so that your CRM is automatically updated with client account information.

10.  If I join Multi-Financial, how will you help me through the transition?
When you decide to come aboard, right away we build a course of action around you and your clients to minimize any disruption to them and to your business. Along with a dedicated transition specialist assigned specifically to you, you’ll work one-on-one with a team of specialists from Registrations, Advisory Services, Technology, Compliance, Marketing and Operations. Learn more about your customized transition experience here.